About the Project

For Electronic Arts, we created a modern and functional display dedicated to promoting FIFA and SIMS games in the Saturn retail network. The design stands out with dynamic graphics inspired by the gaming themes and an optimized shelf layout that showcases the products in an attractive and clear manner.

The entire structure was designed and manufactured in-house – from material processing to precise finishing. The display features a multimedia screen for presenting video content, further capturing customers’ attention.

Thanks to its robust construction and thoughtful ergonomics, the display effectively supports EA Sports product sales while enhancing the brand’s presence in retail spaces.